Privacy Policy

THE POLICY:

Online Privacy Policy

Effective as of February 7, 2007
(Continental United States Only.)

Introduction to the Toyota Online Privacy Policy
No Representation or Warranty
Normal Web Site Usage
Collection and Sharing of Personally Identifiable Information
Surveys
Disclosure for Legal Purposes
We Do Not Seek Information from Children
How to Update Your Information
Use of Cookies
Third Party Advertising Companies
Links to Other Websites

This document describes Toyota Motor Sales, U.S.A., Inc.'s ("Toyota") policy ("Privacy Policy") regarding information received about you during visits to this Web site (the “Site”). The amount and type of information received depends on how you use the Site. These privacy provisions apply solely to Toyota's online information collection activities on this web site and are not applicable to information collection practices Toyota may be engaged in elsewhere, including other Toyota web sites.

By using this Site, you signify your assent to this Privacy Policy. If you do not agree to this policy, please do not use this Site. This Privacy Policy may be modified from time to time; the date of the most recent revisions will appear on this page, so please visit us frequently.

No Representation or Warranty

Your confidential use of this Site cannot be guaranteed by Toyota. Toyota shall not be responsible for any harm that you or any person may suffer as a result of a breach of confidentiality in respect to your use of this Site or any information you transmitted to this Site.

Normal Web Site Usage

You can visit the Site to read promotional and other information without telling us who you are and without revealing any personal information (other than, in some cases, your zip code). When you do this, we collect and store the name of your internet service provider, the browser (including available plug-ins and browser functionality) and type of machine you are using, the IP address, the Web site that referred you to us, the pages you request and the date and time of those requests.

We use this information to generate statistics and measure site activity to improve the usefulness of customer visits to the Site. During normal usage, we do not collect or store personally identifiable information such as name, mailing address, e-mail address or phone number.

Collection and Sharing of Personally Identifiable Information

There are instances where Toyota requests information about you to provide you with a service or information, such as new vehicle information alerts, promotions and mailed brochures. Depending upon the type of request, the information we collect may include your name, mailing address, e-mail address, phone number (cellular or land line), date of birth and what service or information you have requested. Your personal information is collected and stored by Toyota in a manner appropriate to the nature of the data. The information you provide is also used by Toyota to improve the services we provide you.

Your personal information may be shared with our vendors and business partners to assist us in fulfilling your request. We may also share your personal information with companies affiliated with Toyota, our private distributors, and our authorized dealers and dealer advertising associations.

From time to time, Toyota may request information about you to enable you to participate in promotional activities, such as uploading photographs, creating videos, submitting information and other materials and/or participating in sweepstakes, contests, games, special events, blogs and chats (collectively, “Programs”). Sometimes Programs are made available through the joint efforts of Toyota and an unaffiliated business partner. If you choose to participate, we may use the information you provide in connection with the Programs. For example, we may send you email or text messages related to the Programs or your account activity, or for selection and notification of sweepstakes or contest winners. Your personal information may also be shared with our business partner and may also be used by our business partner if you indicate your interest in receiving communications directly from that company. If you elect to receive communications from our business partner, your information will be used by that company in accordance with its policies and this Privacy Policy will not apply to that company’s use of your information. Sometimes the rules, terms and conditions or disclaimers that apply to a particular Program include information on how we may use the personal information that you provide to us through your participation in the Program. If there is a conflict between the rules, terms and conditions that apply to a particular Program and this Policy, those applying to the particular Program will govern. Please review all of the information about a Program before you provide us with any personal information.

Please remember that uploaded photographs and/or videos may be posted on public areas (with corresponding identification of your name and likeness, and title of the photograph and/or video) and that blogs are public areas on the Site and chat rooms may be public areas on the Site. Please refer to the Program details. Any information posted in these areas can be viewed by other visitors or internet users. You should not post personal information in these areas unless you are comfortable to have third parties viewing and using such information.

For some features on the Site, you can submit information about other people. For example, if you wish to invite your friends to participate in a Program offered on the Site or forward particular content from the Site to your friends, you will be asked to submit your friends’ email addresses or cellular telephone numbers for the purpose of receiving text and other messages. Our use, sharing and protection of the other person’s information will also be subject to the terms of the applicable Program and this Privacy Policy.

Surveys

From time to time we may conduct surveys on the Site. If you decide to participate, you may be asked to provide certain demographic information (such as your gender, date of birth and zip code). We may use the information that you submit, including your responses to the survey questions, for the purposes identified to you prior to your participation in the survey. In some cases, we may publish the results of the survey but will do so only as aggregate information and you will not be individually identified. As we may be conducting certain surveys with our business partners or other third parties, we may also share the results of those surveys with those third parties but will not identify individuals.

Disclosure for Legal Purposes

Toyota reserves the right to disclose any personally identifiable information or other information we collect through the Site or otherwise if we are required to do so by law or if we reasonably believe that the disclosure is necessary in order to (a) fulfill a government request; (b) conform with the requirements of law or to comply with legal process served on us; (c) protect or defend the legal rights or property of Toyota, the Site or its users, or third party licensors of any material on the Site; or (d) in an emergency to protect the health or safety of the users of the Site or the general public.

We Do Not Seek Information From Children

The Site is not intended for children under the age of 13. Toyota does not knowingly collect personal information from children that young. If you are under the age of 13, please do not submit your email address or any other personal information to us through the Site.

How to Update Your Information

From time to time Toyota collects personally identifiable information in connection with Programs. There may be times when you can access and update the information you provided as part of your participation in a Program. Please see the section of the Site concerning the specific Program to determine if you are able to access your information and how to do so.

Use of Cookies

Cookies are pieces of information that a Web site transfers to the hard drive of a user’s computer for record-keeping purposes so that we may track site and user activity. The use of cookies is an industry standard and you will find them at most major Web sites. By showing how and when visitors use the Site, cookies help Toyota to track those areas of the Site that are popular and which areas are not. Many improvements and updates to the Site are based on such data as total number of visitors and pages viewed.

Most browsers are initially set to accept cookies. If you would prefer, you may set yours to accept or refuse cookies or to alert you when cookies are being sent. However, it is possible that some parts of the Site will not function properly if you do so. Also, we will not be able to recognize you as a visitor over time.

Third-Party Advertising Companies

Toyota shares Web site usage information about visitors to the Site with one or more reputable third-party advertising companies for the purpose of measuring the effectiveness of our online advertising initiatives. For this purpose, we and our third-party advertising companies note some of the pages you visit on the Site through the use of pixel tags (also called clear gifs). We may also utilize Web beacons to determine the correlation between Toyota purchasers and the online sites they visit. The information collected by our third-party advertising companies through the use of these pixel tags and Web beacons is not personally identifiable. For more information about Web beacons or opting out, please click here [http://www.networkadvertising.org].

Links to Other Websites

This site includes links to other websites, such as the site for Toyota Financial Services and to sites for Toyota dealers. These sites are not under our control, even though they may use the Scion name or logo on their site through an agreement with us. Such other sites do not necessarily follow our privacy policies, and may place their own cookies on your computer. This practice is standard on the Web, and we do not control cookies placed on your computer by third parties whose advertising or links appear on our site. These sites have their own privacy and information security policy and terms and conditions. Visitors should consult the other sites' privacy notices as we have no control over information that is submitted to, or collected by, these third parties. To reach the privacy policy for Toyota Financial Services, please click here [http://www.toyotafinancial.com/legal/privacy.html].